Artificial Intelligence, Social Marketing and Cultural Communication: A Study of Digital Culture in the Current Scenario

Abstract

The emergence of artificial intelligence has significantly altered the ways language is produced, circulated, and interpreted within digital environments. Social media platforms, once regarded primarily as communication tools, have evolved into cultural spaces where narratives, identities, and social meanings are continuously constructed. Artificial intelligence now actively mediates these spaces through algorithms, automated text generation, sentiment analysis, and personalized content distribution.
This conceptual study examines artificial intelligence as a cultural and linguistic force shaping contemporary social media discourse. Drawing from perspectives in language studies, digital culture, and media theory, the paper explores how AI transforms modes of expression, narrative forms, and cultural representation. Based on an extensive review of secondary literature, the study argues that AI-driven social media communication represents a shift from human-centered storytelling to algorithmically influenced meaning-making. The paper highlights the implications of this shift for language evolution, literary expression, and cultural interpretation in the digital age.