A Study on Pre and Post Purchase Behavior of Online Shopping in Tumakuru District

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Published: 2025-12-23
Keywords:
Consumer behavior, Online shopping, Pre-purchase, Post-purchase, Tumakuru District

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Raghavendra B.S.

Abstract

The study examines consumer behavior before and after online purchases in Tumakuru District, Karnataka. With the rapid growth of e-commerce, understanding how consumers make decisions, what motivates them to buy, and their satisfaction levels after purchase has become essential for marketers. A sample of 385 respondents was selected using a simple random sampling method. Data were analyzed using descriptive statistics and chi-square tests. The study reveals that convenience, discounts, and product variety are major motivators for online shopping, while issues such as delayed delivery and product mismatch affect post-purchase satisfaction. 

Article Details

Issue

Vol. 11 No. 03 (2025): Colonial Legacy: The British Governor Generals’ Contribution in Making Modern Bangalore Multidisciplinary Approach

Section

Research Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author Biography

Raghavendra B.S.

Associate Professor, Department of Commerce, Government First Grade College, Turuvekere. 

How to Cite

Raghavendra B.S. (2025). A Study on Pre and Post Purchase Behavior of Online Shopping in Tumakuru District. ಅಕ್ಷರಸೂರ್ಯ (AKSHARASURYA), 11(03), 59 to 66. https://aksharasurya.com/index.php/latest/article/view/1892

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