A Study on Investor’s Behaviour on Mutual Funds Products with reference to Bangalore City

Abstract

In India the Mutual Fund was established in the year 1964.  This paper presents a framework that builds the investor’s behaviour towards mutual funds investment. The Primary goal behind investment in mutual fund is to earn goods return with comparatively low risk. Savings is an important part of the economy of any nation. Mutual fund is a retail product designed to target small investors, salaried people and other who are intimated by the mysteries of stock market but nevertheless, like to reap the benefits of stock market investing. This necessitates the Asset Management Companies (AMCs) to understand the fund/scheme selection/switching behavior of the investors to design suitable products to meet the changing financial needs of the investors.