Mysore Dussehra as a Cultural Heritage Tourism Destination: Exploring Competitiveness in Travel and Tourist Gratification.

Abstract

Cultural tourism has most potential impact on travelers and has a huge competition in tourism arcade. As we all know tourism industry was one of the most effected sectors during pandemic period. In India, Mysore Dussera is one of the tourism destination centers that stands as a beacon of cultural heritage, drawing tourists from across the globe to witness its ten-day extravaganza. This paper is an attempt to investigate on travel and tourism competitiveness and aims to examine the impact of experienced and inexperienced tourist gratification and perception. Adopting the survey method with structured questionnaires for the tourist’s during 2023 (post pandemic era). In the conclusion, the study explores the most influential dimensions in tourism competitiveness and aims to provide a comprehensive understanding of tourist gratification on Mysore Dussera.