Impact of COVID-19 on online shopping – A study with special reference to Belthangady Taluk

Abstract

The corona virus (COVID-19) pandemic is first and prime human tragedy across the globe, affecting the lives of millions of people. It has greatly impacted the global economy. The worldwide spread of the COVID-19 pandemic has disrupted how people buy products and services and how they perceive e-commerce. The standardized lockdown rules across India and the growing hesitation among consumers to go outside and shop for essential goods have tilted the nation towards e-commerce. With the emergence of globalization and digitization, people, places, and products have started coming close, approachable as well as affordable. Life was very fast, as everything from toilet roll to airplane ticket was just one click away. All the business plans, meetings, trips came to halt with the introduction of COVID-19 to the globe. The situation of the COVID-19 outbreaks made people think, dynamically and timely diagnosis of how families have adjusted their spending and online shopping, and what are the characteristics of the households who have responded the fastest and strongest. This study is an attempt to see the impact of COVID-19 on buying behavior of consumers through online shopping -with Special reference to Belthangady Taluk.