Jayaprasad D. “Impact of Artificial Intelligence on Consumer Buying Behaviour in E-Commerce Platform: A Study on Amazon ”. ಅಕ್ಷರಸೂರ್ಯ (AKSHARASURYA), vol. 15, no. 02, Apr. 2026, p. 63 to 72, https://aksharasurya.com/index.php/latest/article/view/1999.