Sushma A.R., “Private Sector Insurance Companies and Their Marketing Strategies to Increase the Life Insurance Density and Penetration in India”, ASJ, vol. 10, no. 02, p. 115 to 121, Nov. 2025, Accessed: Mar. 29, 2026. [Online]. Available: https://aksharasurya.com/index.php/latest/article/view/1752